Michele Prado

Michele Prado serves as the Superintendente de Marketing at iugu since January 2022, leading comprehensive marketing strategies for a technology firm focused on efficient financial infrastructure. Previous roles include Marketing Manager and Growth Manager at iugu, where responsibilities encompassed acquisition restructuring, performance-focused marketing, and demand generation. Michele has also served as Digital Marketing Lead at Creditas, crafting strategies for lead reengagement and growth across B2C and B2B ecosystems. Additionally, Michele held marketing leadership positions at Mandaê and Natue, focusing on inbound marketing and content strategy. Experience in academia includes guest teaching at Senac in digital marketing and social media. Michele holds advanced degrees in Media, Information and Culture, and Corporate Communication, along with a bachelor's degree in Journalism from Universidade Cruzeiro do Sul.