Xavier Lucas

Xavier Lucas is a New Technology Manager at Iveco Group since October 2021, specializing in Augmented Reality, Artificial Intelligence, and Virtual Reality technologies. Responsibilities include managing project phases, budget oversight, and change management to facilitate user adoption across internal and dealership networks. Prior to this role, Xavier served as Global Digital Applications Manager at CNH Industrial, where project management and change management skills were applied to enhance aftermarket solutions through AR and VR initiatives. Other positions held include Global Brand & Channel Protection Manager and Strategic Planner at Groupon France. Educational background includes a Master’s degree from KEDGE Business School and an exchange semester at Dublin City University.