Tatiana Efremova

Tatiana Efremova is the President, LARMEA. She was appointed to this role in 2020. She has over 20 years of experience in the FMCG industry. She originally joined the group in 2015 as the General Manager for Russia and under her leadership the company has achieved strong year-on-year growth and grew share in the Russian coffee market. Prior to joining the Group, Tatiana served as General Category Manager of Beverages for Mondelēz International. She began her career at Procter & Gamble where she served in a number of roles, including Commercial Director for Russia, Ukraine and Belarus. She is a graduate from the Lomonosov Moscow State University and is today based out of the JDE Peet’s Moscow office in Russia.