Berith Spoelstra is an experienced marketer and trainer with a strong focus on customer retention. Currently an independent entrepreneur at By Berith since July 2022, Berith assists companies, particularly in the SME segment, in enhancing customer loyalty. Berith has been affiliated with JCI The Netherlands as a trainer since September 2017, providing training to local chapters. Prior roles include CRM Strategist at Emakina.NL, where Berith orchestrated customer interactions, and Channel Marketeer Retention at VodafoneZiggo, focusing on churn prevention and retention strategies. Experience also includes roles at E.ON Benelux and Essent, with a proven track record in sales and team management. Educational background includes a Bachelor's degree in Management Economics and Law from Avans University and an MBO in Social Juridical Services from Roc Eindhoven.
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