Heather Smith

Heather Smith is an accomplished marketing and communications professional with extensive experience in integrated strategy, digital marketing, and consumer engagement. Currently serving as Director of Integrated Strategy & Creative for Pet & Sweet Baked Snacks at The J.M. Smucker Co. since September 2017, Heather leads a team in developing innovative, data-driven marketing campaigns. Previous roles at The J.M. Smucker Company and Dix & Eaton involved diverse responsibilities in content strategy, consumer experience, and strategic marketing communications for both B2B and B2C clients. Heather's earlier experience spans multiple positions in renowned organizations, including managing social media initiatives at Target Corporation and serving in various capacities with the Cleveland Cavaliers. Heather holds a BA in Education with a focus on Sport Information/Management from Bowling Green State University.