Jeff Watson

Jeff Watson is an experienced business development professional with a strong background in sales management within the food and beverage industry. Currently serving as the Business Development Manager for National Accounts at The J.M. Smucker Co. since January 2025, Jeff has previously held significant roles including National Director of OCS at Cimbali Group, where responsibilities involved selling professional espresso machines and leading go-to-market strategies. Jeff also served as Director of National Accounts at de Jong DUKE LLC, successfully managing key relationships and driving over $20 million in annual revenue. Earlier positions include National Account Manager at Lavazza, where Jeff oversaw a notable account generating over $150 million in revenue, and a successful tenure as Senior Sales Consultant for Aramark Refreshment Services. Jeff began a career in insurance as an Account Representative for State Farm, achieving top sales awards. Jeff holds a Bachelor's Degree in Communication Studies from California State University-Sacramento.