Poppie Allford

Poppie Allford is an experienced Ecommerce professional currently serving as the Ecommerce Category Growth Manager for Technology at John Lewis Partnership since June 2025. Prior to this role, Poppie held various positions at Dunelm from February 2021 to June 2025, including Senior Digital Growth Manager, Digital Category Manager, and Senior Ecommerce Executive. Poppie's earlier experience includes working at Walgreens Boots Alliance as an Assistant E-commerce Manager and Ecommerce Specialist from July 2017 to February 2021, as well as a Trainee Manager at Tesco Stores CR, a.s. from September 2016 to July 2017. Poppie holds A levels in Economics and Business Studies from Wyggeston and Queen Elizabeth 1st College, completed between 2014 and 2016.