Krista McDaniel

Krista McDaniel is an accomplished professional with extensive experience in executive leadership and marketing. As the Chief Executive Officer of Kreative Media since January 2020, Krista leads an award-winning digital marketing agency that specializes in transforming engagement into consumer growth across various industries. Currently, Krista also serves as an Executive Member at Pavilion, beginning in August 2023. Previously, Krista owned KB Kasuals, a high-end women's clothing boutique in The Woodlands, from September 2012 to January 2020, and was the Manager of Marketing and Resources at Willis Group Consulting from January 2012 to January 2013. Krista holds a Bachelor of Science degree in Public Relations and Sport Administration from the University of Miami, earned between 2008 and 2011.