Charbel Karam

Charbel Karam is an accomplished professional with over 18 years of experience in sales and marketing, currently serving as Country Sales Director and Country Manager for Lebanon at JTI (Japan Tobacco International) since July 2011. In this role, Charbel holds full P&L responsibility and leads a high-performing team across sales, trade marketing, marketing, and customer operations, focusing on building effective Route to Market strategies. Previously, Charbel held key positions at GlaxoSmithKline as Consumer & Trade Marketing Operations Manager for the GCC and at Al Jomaih Bottling Company - Pepsi Cola as Unit Sales Manager. Charbel's career began at The HEINEKEN Company as Key Accounts Sales Supervisor and at Khalil Fattal & Fils Food & Beverage as a Sales Representative. Charbel holds a BA in Marketing from the Holy Spirit University of Kaslik and has furthered education at London Business School and Ashridge Business School.