Luis Fernando Tovar González

Luis Fernando Tovar González currently serves as an International Senior Key Account Manager at Juan Valdez Café, a position held since November 2022. Prior experience includes a role as Lider de negocios at Epik, where responsibilities involved business leadership and the opening of new sales channels. Luis supervised commercial activities at Nestlé, leading a sales force and ensuring customer loyalty, and worked as a Planning Performance Management Analyst at Bavaria - Colombia, developing product launch strategies. Luis's career began as a Trade Marketing CAPEX/Performance intern at Ab-inBev and as a Commercial Agent at Philip Morris International, managing distribution and sales of risk-reduction products. Luis holds an MBA from CESA and is currently pursuing further education at the Instituto Europeo de Posgrado.