The Leadership Team at JUUL Labs is responsible for steering the company's strategic direction and ensuring the execution of its mission to eliminate cigarettes through innovation. Comprised of senior executives across various disciplines, including engineering, legal, commercial, quality, and communications, this team coordinates efforts across all departments to drive growth, compliance, and operational excellence. They set high-level goals, build organizational culture, and address critical challenges to support the company's commitment to improving the lives of adult smokers.
Bob Robbins
President of JUUL Americas
Bryan White
SVP Hardware Engineering
Jerry Masoudi
Chief Legal Officer
K.C. Crosthwaite
CEO
Kevin Burns
Co-Founder
Kirk Phelps
SVP, Product Management
Saurabh Sinha
Interim Chief Financial Office...
Tom Cullen
Chief Information Officer
Vittal Kadapakkam
SVP, Strategy and Corporate De...
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