Samer Rafidi Serra

Samer Rafidi Serra is a seasoned sales professional with extensive experience in the Horeca sector across various regions in Spain. Currently serving as Jefe Regional de Ventas Horeca Independiente at Juver Alimentación since January 2023, Samer manages a team of six delegates in key areas including Cataluña and the Balearic Islands. Prior roles include Responsable Comercial for Baleares and Canarias at Grupo Distribuidor Garau S.L, overseeing a team of nine, and Responsable Comercial at Grupo TopGel, where Samer led a fifteen-person team. Additionally, experience as National Key Account Manager was gained at Grupo IAN and Grupo Lactalis, focusing on developing new divisions and managing key retail and industrial accounts. Samer holds a Grado en Administración y Dirección de Empresas from Universitat de Barcelona, an MBA from EAE Business School, and multiple master's degrees specializing in marketing and business management.