Matt Malanga

CMO at JW Player


Matt Malanga leads the marketing team at JWP and is focused on building a marketing engine that drives demand, builds brand awareness, and tells compelling stories. For over 20 years Matt has been leading marketing organizations from large enterprises, like Citrix and BMC Software, to VC and private equity backed startups – the last five getting to a successful exit, either through acquisition (M&A) or IPO. Prior to joining JWP, Matt was CMO at Welcome Software, which was acquired by Optimizely. Matt holds a BS from Virginia Tech and an MBA from Cornell’s Johnson School of Business.


  • CMO

    Current role

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