Carleen Hughes holds the position of VP Marketing (Demand Generation) at Kainos since September 2018, where responsibilities encompass global marketing and demand strategy within the Workday Product area. Carleen leads a team of over 20 marketing and sales development professionals, demonstrating a strong track record in scaling and growing high-performing teams. Expertise includes significant event leadership, having successfully managed multiple Workday Rising events and overseeing product launches that yielded substantial annual recurring revenue. Previous roles include Group Marketing Manager at Xperience, Account Executive at Randox, and Marketing Consultant at Ionology. Carleen is also an advocate for diversity and inclusion, chairing a large internal female employee network. Educational credentials include a Bachelor of Science in Marketing from Ulster University and an associate's degree in Economics, Marketing, and Management from the University of the Ozarks.