Tobin Richer

Tobin Richer is the Senior Vice President of Marketing and Communications at KAR Auction Services. Tobin has over 20 years of experience in the communications field.

Richer began their career as an attorney at Michael Best & Friedrich LLP. Tobin then transitioned to the US Department of Health and Human Services, where they worked as a health insurance specialist. In 2001, they joined Anthem, Inc., where they served as Vice President of Corporate Communications & Creative Services for 15 years. In this role, they were responsible for managing the internal and external strategic brand and reputation of Anthem, Inc. and Anthem’s CEO and C-suite executives. Tobin also promoted Anthem’s financial, consumer and clinical strategies; and oversaw enterprise communications, social media, marcomm research, creative and event production staff. Tobin improved company reputation by 20% and reduced negative exposure by 50% through multi-year influencer campaign involving coalition building, content marketing and launch of digital reputation properties.

In 2016, Richer left Anthem to join KAR Auction Services as Senior Vice President of Marketing and Communications. In this role, they are responsible for leading the company’s marketing and communications initiatives.

Tobin Richer received a Bachelor of Science in Behavioral Science from the University of Wisconsin-Madison. Tobin then attended DePaul University College of Law, where they obtained a Doctor of Law in Health Law. Finally, they completed their education at Johns Hopkins Bloomberg School of Public Health, earning a Master of Public Health.

Their manager is James P. Hallett, Chairman & CEO. Tobin Richer works with Benjamin Skuy - Executive Vice President of International Markets and Strategic Initiatives, Srisu Subrahmanyam - Chief Operating Officer, ADESA, and John Hammer - President of ADESA.