Carmen Mason

Chief Marketing Officer, UK🇬🇧 at KARMA

Carmen Mason has over 20 years of experience in marketing, strategy, and management roles. Carmen is currently the Chief Marketing Officer, UK at KARMA, where they focus on promoting borofree and Karma Vouchers Cashback. Prior to that, they served as the Chief Marketing and Strategy Officer at PayFastPH, contributing to the company's marketing and strategic planning. Carmen also worked as a Marketing and Strategy Advisor at Galileo Software Services Inc.

Before their roles in technology and software, Carmen was the Managing Director at MASONSMAISON LIMITED, where they specialized in creating comfortable and refined clothing for women. Carmen also worked at TalkTalk Business as the Head of SOHO & SME Brand and Marketing, where they developed marketing strategies and collaborated with other departments to meet commercial objectives.

Carmen's career includes experience in the telecommunications industry, as they were the Head of Customer Marketing, Loyalty, and Retention at EE. Carmen developed strategies for customer growth and retention, as well as upsell and cross-sell activities. Carmen also worked at BlackBerry as a Senior Manager for Market Development and Customer Insight Manager, focusing on marketing strategies and customer-centric initiatives.

Early in their career, Carmen worked at Bank of Montreal in various roles, including Marketing Manager and Call Centre Manager. Carmen also served as a Human Resources Consultant, providing consultations on HR best practices, employee relations, and organizational change management.

Overall, Carmen Mason has a diverse background in marketing, strategy, and management roles across various industries, showcasing their expertise in driving growth, developing marketing plans, and fostering customer engagement.

Carmen Mason holds a Professional Development degree in Strategic Decision and Risk Management from Stanford University, which they earned from 2012 to 2014. Prior to that, they completed their MBA from the Rotman School of Management at the University of Toronto from 2000 to 2003. In addition to their formal education, Carmen has obtained certifications in Strategic Negotiation from LinkedIn in October 2016, and PRINCE2 Agile™ Foundation & PractitionerIT from ITonlinelearning ltd. The month and year of obtaining the PRINCE2 Agile™ certification are not provided.

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Timeline

  • Chief Marketing Officer, UK🇬🇧

    February, 2021 - present

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