Jacob Atalla

Jacob Atalla is an accomplished professional with extensive experience in sustainability and innovation within the construction industry. Currently serving as the Vice President of Innovation & Sustainability at KB Home, Jacob leads several sustainability initiatives known as eDIFFERENCE, which encompass energy efficiency, water conservation, smart systems, and healthy home concepts. Prior to this role, Jacob held the position of Senior Director of Sustainability Initiatives at the same company, overseeing the My Home My Earth initiative. Jacob's career includes significant leadership roles at Strategic Advantage, e-ffinity Communities, Town Group/TMC Communities, and The Planning Center, demonstrating a strong background in strategic sourcing and sustainability. Jacob's educational foundation includes studies at California State Polytechnic University-Pomona and UCLA.