GW

Geoff Walker

CEO at KidKraft

Geoff Walker is the current CEO at KidKraft. Geoff has held this position since December of 2018. Prior to their work at KidKraft, Geoff Walker was an Executive Vice President and Head of Innovation at Mattel, Inc. from June 1995 to December of 2018. There, they were responsible for leading product design, packaging, marketing, and digital asset creation for a $1.8B business.

In order to deliver world class digital assets, Geoff combined traditional packaging and digital asset creation teams, gaining synergy in SEO/package copy, photo assets, and digital turnaround. Geoff inherited a business that was losing $80MM a year and developed a 2 year business plan to drive profitability. Additionally, Geoff launched several new Partner Franchises - Jurassic World and Toy Story 4 - while growing the games division and securing several new properties.

Before their work at Mattel, Geoff Walker was a Brand Assistant at DEP Corporation from June 1994 to June 1995. Prior to that, they were an Audit Manager/Senior Consultant at KPMG Peat Marwick from January 1989 to May 1992.

Geoff Walker has a MBA in Marketing from Vanderbilt University - Owen Graduate School of Management and a Bachelor of Science in Accounting from University of Southern California.

A direct report to Geoff Walker is and Todd Whitbeck - Chief Financial Officer.

Links

Timeline

  • CEO

    Current role

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