Erica Schmidt

Erica Schmidt has led Matterkind, a brand’s partner in addressable activation (previously Cadreon), for the past five years. Erica continues to break barriers as Global CEO, and is focused on introducing the industry to an audience-focused approach to addressable media, and dedicated to making marketing more effective to brands by delivering real business outcomes. Matterkind, a Kinesso company, aligns closely with its partners at UM, Initiative and Reprise, as well as its own clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry. Alongside Matterkind’s business endeavors, Erica is deeply committed to building a best-in-class culture. In addition to her role as Global CEO, Matterkind, Erica is also Chief Culture Officer for all of Kinesso.