Hadeel Ayoub

Hadeel Ayoub is a multifaceted professional serving as the Founder of Fiddlie since August 2023, focusing on transforming innovative ideas into market-ready products. Concurrently, Hadeel holds the position of Associate Lecturer at the University of the Arts London, teaching at the Creative Computing Institute. As the Founder of BrightSign, Hadeel is involved in developing advancements in wearable technology and healthcare innovations. Hadeel has also served as an Assistant Professor at King AbdulAziz University and was a PhD researcher at Goldsmiths, University of London, specializing in areas such as arts and computational technology and interaction design. Previously, Hadeel participated in the Central Research Laboratory as a Hardware Accelerator and worked as a Lecturer and Interior Designer at Dar Al-Hekma College. Academic qualifications include a PhD in Arts & Computational Technology and a Master’s Degree in Computational Arts from Goldsmiths, along with a Bachelor's Degree in Interior Design from Dar Al-Hekma University.