Juliana Minari

Juliana Minari currently serves as the Global Consumer Strategy Lead for Emerging Markets at Kraft Heinz, where responsibilities include leading consumer strategy across diverse emerging markets and driving growth initiatives for impactful results. Prior to this role, Juliana held multiple positions at Unilever, including Consumer and Market Insights Lead for Ice Cream Latam, where oversight of market understanding and consumer behavior was essential for strategy development in Brazil. Juliana's career at Unilever also encompassed roles focused on shopping insights, market intelligence, and competitive analysis across various personal care categories. Earlier experience includes serving as a Senior Market Research Analyst at Ipsos. Juliana holds an MBA in Ciências do Consumo from ESPM and has completed a specialization in Marketing Management at FGV.