David Saunders

David Saunders has extensive experience in marketing analytics and strategy, currently serving as Senior Manager of Marketing Effectiveness at L.L.Bean since 2017. In this role, David leads media strategy and analytics for both online and retail customer journeys. Previously, David held various positions at L.L.Bean, including Manager of Marketing Analytics, where a team was developed to assess marketing productivity and inform strategic recommendations, and Lead Analyst of Customer Analytics, focusing on leveraging data to enhance sales performance. David also contributed as Lead Marketing Analyst for Paid Search, managing in-house paid search operations. David holds a Master of Science in Energy Engineering from the University of Massachusetts Lowell and a Bachelor of Science in Applied Mathematics from the University of New Hampshire.