Shah Alum is an accomplished marketing professional with extensive experience in digital and e-marketing. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah previously held the role of eCRM Manager, EMEA. Prior experience includes consulting at emocial digital, specializing in email and digital marketing, and working as an e-Marketing Consultant at Wildfire HQ Marketing, focusing on B2B marketing strategies. Shah has also contributed to Naked Communications Europe as Manager of Marketing Solutions and has held several key positions in email marketing and campaign management across various organizations, including Intela, eBay Enterprise, and Emailvision. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.