Jessica Liu

President, Head of LazMall & CEO, Lazada Thailand at Lazada

Jessica Liu is President of Lazada Group and is the head of LazMall. She is responsible for LazMall’s platform operations strategy and business initiatives. She took on an additional role of Chief Executive Officer of Lazada Thailand in 2021. In 2020, Jessica was featured in the inaugural Singapore 100 Women in Tech (SGWIT) List, recognised as one of the pioneers in eCommerce and a contributor to the Tech sector. From 2012 to 2018, Jessica was general manager of Tmall Fashion and Luxury at Alibaba Group. Under her leadership, Tmall became the biggest fashion B2C online platform in China and the destination of choice for global fashion houses. In 2018, she founded the Tmall Luxury Pavilion, a leading platform for luxury and premium goods, and the Alibaba Luxury Goods Logistics Centre, where over 200 luxury brands digitalised their operations with Tmall. She also curated the inaugural “China Day” programme for New York Fashion Week, which subsequently expanded to Milan and Paris Fashion Weeks. Before joining Alibaba Group in 2012, Jessica held management roles in a variety of divisions across Amazon China between 2005 and 2012. Jessica graduated with a bachelor degree in economics from Nankai University and a master degree in economics from the University of International Business and Economics in Shanghai, China.
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