Muhammad Rifky Adi Pradana

Muhammad Rifky Adi Pradana has extensive experience in e-commerce, primarily with Lazada since January 2018, where roles have included Head of Assortment and Mindshare Channel, Head of Flash Sales & Customer Engagement Mechanism, and Management Associate Program titles, demonstrating expertise in campaign management, market analysis, and sales strategies. Notable achievements include leading the Flash Sale initiative to significantly improve key performance metrics and contributing consistently to platform GMV during major campaigns. Prior experiences include roles in business development at Tokopedia and strategic management at the Indonesia Stock Exchange, complemented by a Bachelor's degree in Industrial Engineering from Institut Teknologi Bandung.