Makenzie Fancher

Makenzie Fancher is a seasoned marketing professional currently serving as Senior Manager of Strategic Insights at Legends since July 2023, having previously held the role of Manager, Strategic Insights. Notable experience includes a Marketing Graduate Employee position at the University of Oregon Lundquist College of Business, where campaign management and organic social media initiatives were pivotal. As a Marketing Specialist for Women In Flight at the University of Oregon Athletics, successful execution of campaigns and partnership development showcased abilities in storytelling and donor engagement. Additional roles include Marketing Communications Specialist for the World Athletics Championships Oregon22, where digital strategies significantly increased engagement, and Marketing Specialist at Internova Travel Group, achieving notable increases in program participation and revenue. Makenzie holds an MBA in Sports Business from the University of Oregon and a Bachelor’s degree in Marketing from Christopher Newport University.