Nicole Cavin

Nicole Cavin is an accomplished marketing professional with extensive experience leading brand strategy and innovation in major companies. Currently serving as Senior Director of Brand Leadership at LERMA/ since August 2022, Nicole previously held significant roles at Interstate Batteries, where responsibilities included directing the entire marketing strategy and managing a team of approximately 50 marketers. Nicole’s expertise encompasses marketing innovation and transformation, demonstrated through a notable tenure at PepsiCo, where various leadership roles focused on consumer insights, product development, and brand positioning, contributing to successful launches and revitalizations for several brands. Nicole holds an MBA in Marketing & Strategy and a BA in Honors Communication Studies with a minor in Statistics from the University of Michigan.