Melissa Fors Shackelford

Melissa Fors Shackelford, MBA, currently serves as the Senior Vice President of Marketing at LetsGetChecked, a leader in virtual healthcare innovation. In addition to this role, Shackelford holds positions as an Executive in Residence at Endeavor Management and as an Advisor at BrandSocial, while serving as a Board Member and Chair of the Governance and Nominations Committee at Asbury Communities, Inc. Previous experience includes a Managing Director role at Evernorth, and a notable tenure at Hazelden Betty Ford Foundation, where Shackelford was honored as the American Marketing Association's Nonprofit Marketer of the Year in 2019. Additional prior roles include leadership positions at Optum and Honeywell, along with achievements in product management and marketing strategy across various organizations. Educational credentials encompass an MBA from the University of St. Thomas and executive education from prestigious institutions such as Harvard and Northwestern University.