Maxime Chabot

Maxime Chabot is an experienced professional in digital strategy, currently serving as Directrice principale, stratégie numérique at LG2 since January 2018. With a background in various strategic roles such as Directrice and Stratège in digital experience, Maxime has played a critical role in identifying client objectives and business opportunities, leading teams in target studies and persona definitions within digital and e-commerce contexts. Prior experience includes a position as Formatrice at L'inis, as well as multiple roles at O2 Web, where responsibilities included account management and project coordination. Maxime began the career in public relations as an intern at H+K Strategies UK. Academic credentials include a Bachelor’s degree in Public Relations, Advertising, and Applied Communication from Université Laval.