Frédéric Willm

Frédéric Willm is the CMO at Lifesum. Prior to this, they were the Director of Marketing at Planet Cards, where they managed a team of 40+ global marketeers. Frédéric has also founded and consulted for Holiday Rentals, and was the Director of Digital Marketing for Design Hotels AG.

After completing their undergraduate degree in Hospitality and Luxury Hotel Service Management from the International Concierge Institute of Paris, Frédéric Willm pursued a Marketing Direction and Strategic Management of Companies at ESCP Business School.

Irina Dan - Senior Performance Marketing Manager, Anna Lindhult - Director of Product Marketing, and Erin Banks - Head of Influencer Marketing report to Frédéric Willm. Frédéric Willm reports to Markus Falk, CEO. Frédéric Willm works with Ulrika Hallqvist - VP, Human Resources, Marcus Gners - CSO, and Jenny Rågnäs - CPO.