Liftoff
Shweta Raiji, CPA, currently serves as the Senior Accounting Manager at Liftoff Mobile, overseeing daily accounting operations and ensuring compliance with GAAP policies while providing financial insights for leadership. Prior to Liftoff Mobile, Shweta held various roles at Palantir Technologies, including Accounting Manager and Finance Transformation/Senior Accounting Analyst, where responsibilities included managing audits, evaluating revenue categories, and optimizing financial reporting workflows. Additional experience includes roles at Google as Business Controller/Senior Accountant, Yieldmo as FinOps and Accounting Director, Marcum LLP as Senior Accountant in the SEC assurance group, and PwC as Experienced Associate in Assurance. Shweta began a career in auditing as an Audit Senior at Anchin, Block & Anchin LLP. Shweta holds a BBA in Accounting from Baruch College and is a Certified Public Accountant.
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Liftoff
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Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users.