Mobile marketing company LighthousePE has appointed Andrew Steele as its new chief executive officer. As CEO, Mr. Steele will be responsible for leading the company’s overall efforts to grow its mobile engagement platform, helping businesses to strengthen their relationships with customers.
"As LighthousePE continues its exponential growth within the travel & hospitality, wellness & beauty services and restaurant markets, we're delighted to have Andrew build on our strong momentum as we innovate our product in new and diverse ways,” said Roger Hurni, managing partner of parent company Off Madison Ave. “Andrew is a seasoned leader who will continue to deliver value to businesses by enabling authentic and deeply personalized communication to their customers with the LighthousePE platform."
Mr. Steele has nearly 30 years of leadership and business development experience, most recently as CEO of biotech company Breezing. He also served concurrently as co-founder and CEO of mobile-SaaS platform BeckonCall, and has held previous leadership roles with notable companies including Regalix, Knoodle, Motorola Solutions, Comcast and Microsoft.
"Consumer adoption of mobile apps and technologies has been growing steadily for years. The events of 2020 turned the ability of businesses to engage, communicate and transact with their customers through mobile channels from a luxury that only big brands could afford to a necessity for businesses of every size," said Mr. Steele. "We're already seeing our customers drive significant ROI with our products, and the timing to accelerate the expansion of LighthousePE could not be more perfect."