Jacek Paczóski

Jacek Paczóski has over 15 years of experience in marketing analytics and insights, currently serving as the Global Analytics & Performance Lead at LIPTON Teas and Infusions since September 2021. Prior experience includes roles at Bacardi, where Jacek held positions ranging from Market and Customer Insights Senior Specialist to Sales Analysis and Reporting Supervisor, focusing on data management, advanced reporting, and customer insights. Earlier roles involve brand management at Nowe Sp. z o.o, marketing analysis at JTI and Avon Cosmetics, and extensive work in new product development and coordination within various categories. Jacek holds a degree from Uniwersytet SWPS and participated in additional training with Econsultancy.