Usman Badar

Usman Badar is an accomplished professional in consumer and market insights, currently serving as the Consumer and Market Insights Lead for the UK and France at LIPTON Teas and Infusions since May 2023. Previously, Usman held the role of Senior Manager Consumer and Market Insights at ekaterra from July 2021 to May 2023, where responsibilities included leading insights across BSPaN countries to identify consumer pain points and drive growth. Usman has extensive experience with Unilever, working from 2014 to 2021 in various capacities, including CMI Manager for Foods and Insights Center of Excellence lead for BSPaN. Usman's career began at Foresight Research, engaging with major clients like Unilever and Nestle, and includes earlier marketing experience at Kalsoft. Educationally, Usman holds an MBA in Marketing from SZABIST and a BBA in Marketing from Bahria University.