Eric McKirdy is a seasoned product leader with a strong focus on digital product development, strategy, and team-building. Currently serving as the Lead Digital Product Manager at Lithia & Driveway, they enhance Driveway.com's e-commerce platform by deploying AI-driven content solutions and optimizing SEO strategies. Previously, Eric held various roles including Senior Product Manager and Customer Engagement Product Manager, where they drove substantial increases in user engagement and conversions. Their early career included positions as Creative Director at Full Color Press and Program Director at the John G. Shedd Institute for the Arts, solidifying their extensive experience in product management and marketing.
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