Fábio Roberto Borges

Fábio Roberto Borges is a Marketing Professor at Universidade Federal de Minas Gerais, specializing in Marketing and Strategy with a focus on Digital Business, Digital Transformation, and Transhumanism. In addition to academic roles, Fábio serves as a Marketing Consultant at Localiza&Co, contributing to market research and competitive intelligence initiatives, as well as structuring the Conversion Rate Optimization (CRO) department. Fábio is a Limited Partner at Supersonic, where a successful career in CRO began, leading to expansion in the US market. Previous experience includes a Marketing Consultant position at Pro Brasil Propaganda and an MBA Professor role at Centro Universitário UNA. Fábio holds a PhD, Master's, and Bachelor's degree in Business Administration, Marketing, and Strategy from Universidade Federal de Minas Gerais.