Anouk Brussel

Anouk Brussel is an experienced professional in e-commerce and digital marketing with a strong focus on driving growth and developing innovative strategies. Currently serving as E-commerce Lead at Louwman Group, Anouk previously held significant roles at NEWCRAFT as Growth Lead and Senior Digital Consultant, and as Owner of Laif kids, a niche marketplace for children's products that promotes a circular economy. Anouk's background includes serving as Head of Marketing Operations and Digital Marketing & IoT at BSH Nederland, where strategic leadership in customer journey optimization and data-driven decision-making were key responsibilities. Anouk also contributed to the Smart Living Society as a board member, co-founded BlueMovement within the BSH framework, and has a solid foundation in marketing from significant roles at bol.com and BCC, complemented by academic credentials from Vrije Universiteit Amsterdam and Inholland University of Applied Sciences.