Healthcare news website LTC NEWS, LLC, has announced Mary Jo “MJ” Boudinot is joining the company as National Sales Director. Ms. Boudinot will lead LTC NEWS’ sales team, and manage the website’s advertising as well as marketing strategy.
"We are thrilled that 'MJ' has joined the LTC NEWS team,” said LTC NEWS publisher Matt McCann. “She brings a high level of expertise, especially in the digital world. With the numerous products and services available with LTC NEWS, she will be able to offer the specific marketing solution that advertisers in this niche desire."
Ms. Boudinot has more than 20 years of experience connecting brands with digital audiences. She comes to LTC NEWS from her last post as Sales Director for Hispanic media company NGL Collective, and has held leadership sales roles at VIX Inc., Terra Networks, and Ziff Davis Publishing.
"I am excited to join this passionate and talented LTC NEWS team and look forward to cultivating mutually beneficial partnerships,” said Ms. Boudinot. “Leveraging my digital media sales success with business development and consulting is an exciting next step in my career. I can't wait to help our clients grow.”