James Knopf

James Knopf currently serves as the Director of Sales and Director of Field Success at Lucid Motors, where responsibilities include shaping the performance and customer experience of the luxury electric vehicle company. Previously, James was the President and Founder of Dirigo Coaching Group, offering comprehensive consulting services in operational planning, staff training, and market research, among other areas. James has a long tenure at Apple Inc., progressing through various roles from 2001 to 2022, and served as District Manager at Hollywood Entertainment, managing operational responsibilities for 12 stores. Earlier experience includes Regional Operations Manager at Phillips Van Heusen and Senior Team Manager at Gap Inc. James holds a background in Business Administration from the University of Maine.