Michael Aragon

CEO, lululemon Studio at lululemon


Michael Aragon oversees the development of the lululemon Studio in-home digital platform. With more than 25 years in strategic and operating roles building successful brands, he will bring digital fitness to life across lululemon channels.

Mr. Aragon joined lululemon from Amazon, where he served for five years as Chief Content Officer at Twitch. Under his leadership, Twitch significantly increased the number of creators using the service and expanded into new content segments, growing Twitch into one of the largest live streaming platforms and creative communities globally.

Previously, Mr. Aragon served as General Manager, VRV at Ellation, Inc., and spent more than a decade with Sony, where he expanded the PlayStation Network beyond gaming and into more than 30 countries.

Mr. Aragon is passionate about wellbeing and a fitness enthusiast. He earned his MBA from the Tuck School of Business Dartmouth College and his BBA in Finance from the University of New Mexico.


  • CEO, lululemon Studio

    Current role

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