Joel Shopland

Joel Shopland has a diverse background in behavioural science, with experience in various roles such as Associate Director at Lumanity, Account Manager at Cello Health, and Founder of JS Consulting. Their expertise lies in providing research consultancy and applied behavioural science across health, physical activity, and fitness sectors. Joel has also worked in roles such as Behaviour Change Lead at Upstart Breakthrough Strategy and Research Assistant for Professor Costas Karageorghis. With a Master of Science degree in Sports, Health & Exercise Sciences from Brunel University London, Joel excels in leading qualitative and quantitative research phases and developing digital content and behaviour change solutions.