Lyfeguard
Fraser is a fintech entrepreneur with a decade of experience leading commercial strategy, digital transformation, and partnerships across financial services and aviation. Before co-founding Lyfeguard, he held strategic roles at HSBC and British Airways and earned an MBA from Alliance Manchester Business School.
At Lyfeguard, Fraser drives commercial growth, industry partnerships, and go-to-market execution. He has shaped the company’s vision around life readiness and trusted financial empowerment, helping secure regulatory recognition, enterprise adoption, and multiple industry awards — including Lyfeguard’s ranking as #3 in TechRound’s FinTech50 and his own recognition as “Most Visionary Fintech Leader 2024.”
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