Jodi Sevigny

Jodi Sevigny is the current Chief Marketing Officer at Macatawa Bank. Jodi has held this position since August 2013. Prior to their current role, they served as the Marketing Manager at Chemical Bank from May 2010 to August 2013. Jodi also served as the Vice President Marketing Director at Byron Bank from January 2006 to January 2011.

Sevigny is responsible for leading marketing strategy and execution to support growth of all business lines at Macatawa Bank, including retail, commercial, and mortgage. Jodi also integrates sales campaigns across all media channels, such as in-store, in home, digital, social, billboard, and print radio. Additionally, Sevigny writes and edits marketing content, including sales materials and all creative content for radio spots, ad copy, social posts, and website content for SEO and sales funnel engagement.

Sevigny uses the Marketo system to target email messaging to customers and conducts qualitative and quantitative customer research to inform decisions and messaging. Jodi also segments the customer base to align sales efforts with growth opportunities. In addition to these responsibilities, Sevigny leads product launches focused on UX and CX. Lastly, they engage employees and nurtures culture through internal communications, recognition programs, and social activities.

Jodi Sevigny has a degree in advertising from Michigan State University. Jodi has worked in marketing and communications for many years, and has also written extensively for both literature and marketing publications.

They work with Joel Brandt - Vice President, Commercial Banker Senior, Jon Swets - Senior Vice President, CFO, and Lynda Logan - Vice President, Chief Risk Officer. Their manager is Ron Haan, President & CEO.