MacroActive

Sahan De Silva is an experienced product and engineering leader, currently serving as the Director of Product at MacroActive since June 2019. Initially the company's first product-related hire, Sahan took charge of product development and significantly enhanced the data strategy by implementing a sophisticated customer behavior tracking and analytics system. Prior to this role, Sahan co-founded Cyrup and led engineering teams to create IoT-based retail analytics solutions, and contributed as Lead Product Developer at Real Estate U, where Sahan was instrumental in launching the company's SaaS offerings. Sahan's early career involved co-founding Arimac, a major digital agency in Sri Lanka, and working as an independent software developer after starting as a graphic designer. Sahan holds an MBA from the University of Suffolk and an Executive Diploma in Leadership and Management from the Colombo School of Business Management.

The Auckland office focuses on enhancing creator partnerships and driving success in the vibrant New Zealand market.

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