Hollie Parkinson

Hollie Parkinson is an experienced professional in the furniture and homeware industry, currently serving as Head of Brand at MADE.COM since January 2023, where a relaunch was directed that integrated the brand within Next. Previously, Hollie held the position of Buying Manager at DFS, leading Dwell's brand strategy and achieving a 40% sales growth in 2022. With a strong background as a Senior Buyer at dwell and as a Furniture Buyer at MADE.COM, significant contributions included driving substantial growth in various departments and enhancing product offerings. Earlier career experiences include roles at Houzz, Habitat, Matalan, Beaubows Interior Design, Karen Millen, and TOPSHOP TOPMAN, showcasing a diverse expertise in buying management and brand development. Education credentials include a BA in Textiles, Screen and Digital Printing, along with a foundation course in Art and Design from The Manchester Metropolitan University.