Helen Rodway

Although Helen started her career in consumer advertising, she has been dedicated to healthcare marketing for 25 years, both agency and client side. Her experience covers integrated campaigns for both patients and HCPs, including disease awareness and patient support programmes. While Helen has been leading mostly Global and European level accounts, she has also led the implementation of those campaigns on a local level. In her spare time, Helen enjoys reading and Pilates, but is usually found cheering on her 2 rugby-playing daughters.