Bridget Lim

Bridget Lim is an experienced digital marketing and communications professional with a strong background in brand management and strategic project execution. Currently serving as the Assistant Vice President for Digital Brand & Marketing at Maybank, Bridget focuses on amplifying brand presence and driving user acquisition through partnerships and engaging social initiatives. Prior experience includes leading communications for the Fragrance & Beauty division at CHANEL, where responsibilities encompassed media and PR strategy development. Additionally, roles at Astro, KPMG Malaysia, and Amway provided foundational expertise in communications, employer branding, and crisis management. Bridget holds a BA (Hons) in Communication from Sunway University and a Foundation in Arts from Sunway College.