Asaf Hartuv

Asaf Hartuv is a seasoned product management professional with extensive experience across multiple leading technology firms. Currently serving as the Director of Product Management at Manychat since July 2025, Asaf previously held significant roles at Wix.com as Head of Product Management, VP of Product Management at Personali, and Senior Director of Product Management at Perion Network. Asaf's early career at HP included positions as Senior Product Manager, Product Manager, Project Manager for Server Solutions, and NPI Planning & Control Engineer, focusing on end-to-end marketing management and operational lifecycle aspects. Asaf holds a B.Sc. in Industrial Engineering and Management from Ben-Gurion University of the Negev, obtained in 2006.