Chris Frasier

Chris Frasier is currently the Chief Customer Officer at Mapp Digital. Prior to this, they worked for Xerox Corporation from July 2003 to December 2007 as the eCommerce Marketing Program Manager. In this role, they were hand-picked for promotion from Inside Sales and was responsible for executing customer retention programs that generated revenue for Xerox worldwide.

Frasier is known for their ability to achieve buy-in from stakeholders for business cases, campaign goals, messaging and target audience segmentation. Chris also has experience in designing and implementing customer surveys and coordinating segmentation studies. Additionally, they have managed Referral and Affiliate programs as well as key vendors.

During their time at Xerox Corporation, Frasier successfully rolled out an improved sales training program that resulted in a 157% increase in revenue from new customers. Chris also launched a digital marketing customer retention strategy that increased online sales revenue by 16% in the first 6 months. Furthermore, they implemented routine quarter-end sales promotions that resulted in same-day revenue increases of up to 68%.

Chris Frasier's educational career includes a BA in Business Management & Organizational Leadership from George Fox University and a Human Resources Management certification from Xerox in Lean Six Sigma Yellow Belt.

Some of their coworkers include Michael Diestelberg - VP, Product & Marketing, Jamie Gunn - Chief Financial Officer, and Maurizio Alberti - VP, Sales. Chris Frasier reports to Steve Warren, Chief Executive Officer.