Marc Boelen

Marc Boelen is a strategic and commercially astute senior executive with a deep understanding of business culture and strong financial and leadership skills. Marc has a proven track record of successful turnarounds, delivering exceptional business growth globally, with a focus on the APAC and EMEA regions within the apparel, sport, and luxury fashion industries.

Marc is driven by a desire to achieve, heading major turnarounds for global iconic brands with a work ethic to create lasting legacies that provide for both the shareholders and stakeholders. Marc has held leadership roles, including Global CEO positions, in large corporate and private equity-owned companies. These roles have often required growth acceleration and turnarounds to achieve sustainable, profitable growth, always with a focus on brand building.

Having lived in five countries, across three different continents, Marc has gained a wealth of experience and knowledge over the past 13 years. Living in Hong Kong, China, Singapore, Australia, and his birthplace, the Netherlands.

Education

Marc Boelen started his higher education with a bachelor's degree in science, business and economics at the University of Amsterdam. Marc received a Master's degree in science, accountancy and control. Later achieving a post-master’s in accountancy and a certified public account accreditation.

Marc had always been interested in Asia. From the culture to the food, the idea of the place excited him from a young age. As a businessman enjoying a successful career in finance, the rapid economic growth Asia was experiencing only intrigued him further. Marc decided to pursue his passion and went to the Hong Kong University of Science and Technology to achieve a Master of Business Administration (MBA) in finance, strategy, and management, with a particular focus on China.

Career Highlights

2XU

Since 2019 Marc has been with the technical sportswear brand 2XU, starting as the Chief Commercial Officer (CCO). Marc was responsible for the international, global wholesale and partners business. He defined and executed the strategy to simplify and rebuild the international business and onboarded over 20 strategic partners globally, while he rolled out a DTC strategy in the key markets Japan and China which doubled business in a 12-month period.

In 2022 Marc was appointed CEO by LVMH-backed LCatterton and lead the strategic turnaround of 2XU. He revitalized the DTC business, enhanced brand appeal, and drove profitability and positive cash flow in preparation for an exit.

After inheriting an underperforming business with four different CEOs in as many years, Marc has shown his determined attitude and relentless pursuit in growing the company for a better long-term future, including a success sale of the business.

Portico international holdings

In 2017 Marc Boelen was appointed into the newly created role of Vice President of Portico International Holdings. He was responsible for the overall group strategy and execution of global development of portfolio brands. Under his leadership, the company entered key markets in Korea, Japan, Thailand, and Taiwan, launched a global Ecom brand Ports V to capture the millennial consumer, developed the retail portfolio in Greater China and onboarded a new creative team for the Flagship brand 1961 in Italy.

Crocs

Marc was given the position of Vice President, Head of strategy and business development. As a member of the leadership team he drove the strategic turnaround of the AMA region thru simplifying the business, divesting non-core markets and transforming the go-to-market models in key markets China, Japan and Korea, increasing regional EBIT by 1500bps. The team implemented a implemented a cost reduction plan that increased the EBIT by over 1500bps. Marc was seconded to China for a period to rebuild the troubled China business and to lead the commercial organization.

Tommy Hilfiger

In his role as Vice President Asia Finance, Strategy and Operations Marc Boelen played a key role on defining the Asia strategy, initiating partner buy-back planning and driving incremental regional opportunities. Marc lead multiple acquisitions for PVH group and in conjunction with the regional brand CEOs created the preliminary analysis and strategic scenario’s for the PVH Asia integration of CK and Tommy.